Houston’s biggest season deserves a proper kickoff. Rodeo Round-Up at the Houston Center brings the spirit of the rodeo downtown for a lively midday market filled with Texas flavor, western style, and interactive experiences.

Join us Wednesday, March 11 from 11am to 2 pm at 1 Houston Center, Floor P1, for an immersive rodeo-inspired gathering featuring local artisan vendors, festive activations, and live music. This year’s featured lunch vendor is Eastbound Barbecue, East End’s newest barbecue joint serving up a new wave of Texas smoke.

Guests can enjoy boot shining, a DIY bolo tie bar, whiskey tastings, and the chance to win a pair of Luke Bryan rodeo tickets. Simply make a purchase at the market and check in at the info booth to be entered. Two winners will be selected.

Western wear and boots encouraged.

Curated experiences at Houston Center take place every second Wednesday. Four of these markets are elevated Signature Experiences, including Rodeo Round-Up in March, World Cup Kickoff in June, Picnic Break in September, and Holiday Shopping in December. The remaining months feature smaller, thoughtfully designed activations that keep the energy flowing year-round.